Back to All Events

Farmers' Markets Pre-Season Planning Workshop: Part One - Organizing your Food and Nutrition Assistance-Aligned Market

Boost Your Market Impact: 2026 Pre-Season Planning Workshops for Local Food Access Markets

A Two-Part Online Series for Farmers’ Market & Local Food Access Leaders


Part One covers organizing, staffing, and funding your food and nutrition benefits-authorized markets, communicating effectively with vendors, and provide ample time for sharing best practices. Part Two will cover promotion and marketing of our FNA-benefits aligned market and will be held in early March. Details and registration link for Part Two, coming soon.

Who is this for? Local farmers’ market managers, mobile market coordinators, CSA managers, farmstand operators, Fresh Stop Market (farm share) organizers, and direct-market farmers who accept (or want to accept) nutrition assistance benefits such as SNAP, Good Food Bucks, WIC/FMNP, Senior FMNP, VeggieRx, or other incentive programs.

Purpose:

Purpose

1.       Share best practices to operate, manage & fund FNA authorized farmers’ markets  

2.       Inform and catalyze pre-season planning for 2026 to increase sales from FNA benefits. 

2.       Share what’s working and challenges for FNA integration and promotion. 

3.       Facilitate peer-to-peer learning and connections throughout the year


These workshops are made possible by a grant from the NJ Food Security Initiative

Previous
Previous
January 14

January Food Democracy Lunch & Learn

Next
Next
March 10

Farmers' Markets Pre-Season Planning Workshop: Part 2 - Effective Outreach & Marketing for More FNA Customers